We only earn,when your storesells.
We manage Google Ads, Shopping and Performance Max exclusively for online stores and e-commerce businesses. Instead of charging an hourly rate, we agree on a percentage of the store revenue that can be clearly measured and attributed to SEA.
Performance instead of hourly billing.
Our interests are directly linked to your growth. The exact calculation basis is agreed transparently before launch and made technically measurable.
No hourly rate
You do not pay for time spent, meetings or individual optimization tasks.
Percentage of SEA revenue
Our fee is an agreed percentage of the store revenue that can be measured and attributed to SEA.
Ad spend stays separate
The advertising budget is planned separately and paid directly to the respective ad platform.
Clear billing basis
Attribution, net revenue, cancellations, returns and billing periods are defined contractually.
The percentage-based compensation applies only to SEA revenue that can be verified according to the agreed measurement and attribution model. This creates a clear and auditable basis for both parties.
A system for more profitable store sales.
We do not optimize for as many clicks as possible, but for economically meaningful orders. Product range, margin, average order value, inventory and new-customer share all influence campaign management.
Google Search Ads
Search campaigns for users with clear purchase intent, separated by brand, category and product interest.
- Keyword strategy
- Ads & assets
- Search-term control
Google Shopping
Product ads with a clean feed structure, clear priorities and targeted control of profitable product groups.
- Merchant Center
- Product groups
- Feed optimization
Performance Max
Strategically structured, cleanly segmented and managed with meaningful data and audience signals.
- Asset groups
- Audience signals
- Feed logic
Profitable scaling
Budgets are increased where revenue, contribution margin and real delivery capacity work together.
- ROAS and CPA targets
- Budget management
- Margin-based optimization
More measurable store revenue.
Not more billable hours.
Because our compensation is tied to SEA-attributed revenue, our focus is on reliable tracking, high-intent campaigns and controlled scaling. We do not grow through your time spend, but through your measurable success.
We think in product range, margin and average order value.
An online store requires different campaign logic than a local service business. That is why we assess not only ads, but also product groups, pricing, conversion rate, returns, inventory and new-customer potential.
Analyze the range
We identify bestsellers, growth products and commercially weak areas.
Structure campaigns
Brand, categories, products, new customers and remarketing receive clear roles.
Measure data cleanly
Orders, revenue and average order value form the basis of every optimization.
Scale profitably
Budgets grow only where demand and commercial viability are reliable.
What our SEA performance marketing includes.
A clearly structured service package – from the technical foundation to ongoing campaign management.
Keyword & search-term analysis
Purchase intent, search volume, competition and profitable opportunity areas.
Shopping & feed optimization
Product titles, categories, attributes and feed structure for better delivery.
Performance Max strategy
Asset groups, signals, exclusions and clearly defined campaign roles.
Conversion tracking
Measure orders, revenue and average order values reliably.
Remarketing
Re-engage visitors, cart abandoners and previous customers.
Budget & bid management
Targets aligned with margin, growth and available data volume.
Ongoing optimization
Continuously improve budgets, search terms, products and campaigns.
Reporting & billing
Transparent SEA revenue, costs, ROAS and calculation basis.
How we start working together.
Structured, transparent and based on a clearly defined measurement and billing framework.
Store & goals
Understand the product range, margins, audiences and growth opportunities.
Data & tracking
Review Google Ads, Merchant Center, feeds and conversion measurement.
Agree the model
Define the percentage, attribution, net revenue and exclusions.
Launch campaigns
Implement Search, Shopping, Performance Max and remarketing.
Optimize & bill
Improve results and report measurable SEA revenue transparently.
Without clean attribution, fair performance compensation is impossible.
Before launching campaigns, we jointly define which revenue is attributed to SEA, which systems serve as the data source and how cancellations, returns and VAT are handled.
- Google Ads conversion tracking
- GA4 e-commerce measurement
- Merchant Center diagnostics
- Agreed attribution model
Let us check whether your store is suitable for success-based SEA.
We assess your product range, margin, tracking, budget and previous campaigns. You then receive a clear evaluation of the potential and a suitable revenue-share model.
SEA performance marketing for online stores.
Clear answers about compensation, attribution, ad spend and working together.
How does your success-based compensation work?
Instead of charging an hourly rate, we agree on a percentage of store revenue that can be measured and attributed to SEA. The exact calculation basis is defined transparently in the contract before work begins.
What is the percentage calculated on?
That depends on the agreement. Typically, a clearly defined net store revenue is used. VAT, cancellations, returns, shipping costs and discounts are regulated in advance.
Is the advertising budget included in your share?
No. The media budget is separate from our compensation and is generally paid directly by the online store to Google or another advertising platform.
How do you determine which revenue came from SEA?
Conversion tracking, store data and an agreed attribution model are used. Before launch, we jointly define the data source and attribution window.
Which online stores are suitable for this model?
Suitable stores have reliable tracking, sufficient demand, a competitive offer, predictable margins and a realistic advertising budget. We assess suitability during the initial consultation.
Do you guarantee a specific revenue or ROAS?
No. Market conditions, competition, pricing, product range, website, demand and budget all affect results. We do not guarantee revenue, but work with clear metrics and transparent optimization.
Which campaigns do you manage?
Depending on the store, we manage Google Search, Shopping, Performance Max, brand and category campaigns, remarketing, and seasonal or product-specific campaigns.
What happens with returns and cancellations?
Returns and cancellations are handled according to the contractually defined billing logic. The rules must fit the data quality and business model of the store.